Consumer Education is one of the functional core areas of the CCZ . Consumers have an important role to play if their rights are to be protected. they have to speak up in order for them to be heard. however, they can only do that if they are educated on their rights and responsibilities. The organisation therefore, goes out to educate consumers through lectures, newspaper articles and develops informative articles on various topical consumer issues and gives warning on things to be on the lookout for through the print and electronic media, focus desks, focus group discussions, workshops and seminars to enable consumers to make informed decisions in the marketplace. Educated consumers have the capacity to actively participate in the policy making and their views can be represented when decisions are being made. An educated consumer is a protected consumer, because he or she cannot be easily taken advantage of.
CCZ has partnered with various organisations like the Zimbabwe Women’s Resource Center and Network to institutionalize gender budgeting and to grow Consumer Action Clubs, Community Working Group on Health, developed the Patients Charter together with the Ministry of Health and Childcare, joint consumer education programs with Zimbabwe Electricity Regulatory Authority (ZERA), Zimbabwe Electricity Transmission and Distribution Company (ZETDC), Reserve Bank of Zimbabwe (RBZ) and Nestle Zimbabwe.
CCZ has exhibited at the Zimbabwe International Trade Fair (ZITF) and Harare and Provincial Agricultural Shows. As part of CCZ’s strategy to reach out to as many consumers as possible, the fairs provide the opportunity to educate consumers about what CCZ does, as well as networking with other organisations.