The primary objective of the Consumer Protection Act (CPA) is to protect the consumer of goods and services by ensuring a fair, efficient, sustainable and transparent market place for consumers and business through the establishment of the Consumer Protection Commission and to provide for the regulation of Consumer Advocacy Organizations whilst providing the enforcement mechanism of consumer rights and repealing the Consumer Contracts Act.
It aims to:

• • Protect the consumer of goods and services by ensuring a fair, efficient, sustainable and transparent market place for consumers and business;
  • Establish national norms and standards to ensure consumer protection;
  • Make provision for improved standards of consumer information, to prohibit certain unfair marketing and business practices;
  • Provide an alternative dispute resolution;
  • Promote a consistent legislative and enforcement framework, related to consumer transactions and agreements;
  • Establish the Consumer Protection Commission and repeal the Consumer Contracts Act [Chapter 8:03].
  • The Consumer Protection Act applies to the following: (section 3)
  • Every transaction occurring within the Zimbabwean jurisdiction;
  • Promotion or supply of any goods and services occurring within Zimbabwe; and
  • Goods or services that are supplied or performed, in Zimbabwe, in terms of transactions mentioned in the Act
  • The Act is not applicable in respect of:
  • Goods or services promoted or supplied to the State;
  • Any transaction where the consumer is a juristic person whose asset value or annual turnover at the time of the transaction equals or exceeds the threshold value determined by the Minister;
  • Transactions within an exemption granted by the Minister;
  • A contract of employment and services under employment contracts;
  • Transactions for the sale, letting or hire of immovable property